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Ivan Espinosa - Chief Planning Officer - a reçu un Bachelor in Mechanical Engineering and Business Administration de ITESM.

Francisco Camacho Beltrán - Chief Executive Officer (starts on May 1 2024) - has a Master of Business Administration from ITESM and Computer Systems degree from ITESM.

Lauro Cantu - Chief Executive Officer Mexico - a reçu un Master of Business Administration de ITESM.

Jose Carlos Pons - Chief Financial Officer - a reçu un Master of Business Administration de ITESM.

Ian Craig García - Chief Executive Officer - a reçu un Master in International Commercial Law de ITESM.

Homero Huerta Moreno - Chief Administrative Officer - has a Master of Finance Administration from ITESM and Bachelor in Industrial Engineering from ITESM.

Ian Craig García - Chief Executive Officer of Coca-Cola FEMSA - a reçu un Master in International Commercial Law de ITESM.

Jesus Rosano - Regional Chief Executive Officer, Latin America and Chief Operating Officer - a reçu un Bachelor de ITESM.

Eduardo Villegas - Manager, Chihuahua Engine Plant Site - has a Master of Business Administration from ITESM and Bachelor of Science, in Electrical Mechanical Engineering from University Autonoma de Guadalajara.

Alejandra Martinez Macias Ruiz - Head of Brand - a reçu un Marketing degree de ITESM.

Wafik Beshara - Vice President of Human Resources - a reçu un Master in Business Administration and Management de ITESM.